Product Marketing is an essential part of any technology marketing team providing strategic and tactical planning, industry and competitive analysis, positioning, messaging, branding, copywriting, sales support, development of sales tools, sales training and more.

Albeit important, not all companies can afford the expense of a full-time Product Marketing Manager. And, if they can afford to hire one, budgetary restrictions may force them to hire someone with less experience than is needed.

Understanding this, Site 17Marketing offers technology companies a viable alternative – a Product Marketing professional with extensive software, hardware and services product marketing experience for a fraction of the cost. By utlizing a Product Marketing professional with over a decade of proven experience on a part-time basis, you will get more work done in less time with more focus and less cost.

Having someone there on a consistent basis instead of for simply a one-time project provides you with all the benefits of a full-time product marketing professional minus the cost of a full-time staff member.