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Vericept Corporation is the leading provider of comprehensive compliance and data loss prevention solutions. Site 17 Marketing developed for Vericept a new positioning strategy that helped them maintain market leadership during a highly competitive time in the marketplace. Positioning work included identifying competitive differentiators, creating 360-degree company and product positioning, copywriting, website, brochures, PowerPoint template and key “talking points” for sales team. Additional work for Vericept included article writing, competitive analysis, and development of a pricing calculator to automatically generate product quotes and pricing for the Software License Agreement. Listed below are a few samples of the 360-degree project created for Vericept.
:: Platform Brochure
:: Product Brochure
:: Company Advantage Datasheet
:: Presentation Template
:: Sample Web Page: Compliance
:: Article: Insider Hacker Activity
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HARLAND FINANCIAL SOLUTIONS |
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Harland Financial Solutions is one of the leading providers of technology to U.S. financial institutions. Created new positioning and a launch strategy for the app.center™ product. Work included positioning, brochure and website copywriting, creative direction, banner ads, print advertisement and webinar promotion. Additional work included updating financial.center® brochure and web pages, competitive analysis and key “talking points” for sales team.
:: app.center™ Web Page
:: app.center™ Brochure
:: financial.center® Brochure
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O'SHEA'S IRISH TAVERN AND GRILL |
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O'Shea's Irish Tavern and Grill is an Irish pub and restaurant located in the Denver Tech Center. Site 17 Marketing developed the positioning, messaging and website for O'Shea's, as well as consulted on overall brand and image. Positioning and branding work included identifying competitive differentiators, creating pub and restaurant positioning, copywriting, logo, web design, images and search engine optimization.
:: O'Shea's Irish Tavern and Grill Website
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